An exclusive 5- or 6-digit number known as a “short code” is best used for running massive consumer campaigns, generating leads, and bulk-sending promotional communications. These short codes are easy to memorise and can be contacted by sending an SMS. They are an effective and quick approach to interact with your customers and build a strong relationship. Miss Call Services work by having clients call a special phone number that is provided by the service provider, terminate the call before it is answered, and then dial it again. Businesses can gather client information, deliver desired services, or start new communications thanks to this missed call, which also starts an automated response or launches a specified action. In order to capitalise on the fact that feature phones are still more prevalent in India than smartphones, other types of businesses have also been developed around the usage of missed calls in this way.